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1/12/2013 2:00:00 AM
MUFFY wrapping up drive
Campaigns down 30% over last three years
By Rick Holtz
Correspondent

MUFFY is putting the finishing touches on the 2012 campaign.

MUFFY executive director David Johnson said that companies have until Jan. 16 to turn in their 2012 campaigns. He said the reason for this is most company campaigns are through payroll deductions.

"They have until the first pay period of the new year to finalize their campaign," Johnson said.

Johnson said that in the last 24 hours they have received the campaigns from Nucor Steel, CSI and Pace Dairy. He said that Nucor's campaign came in at more than $50,000, which made them the top campaign for the year.

Johnson said that after CSI and Pace Dairy is calculated, this year's drive will have brought in between $350,000 and $375,000. This year's goal was $501,000.

"That is an incredibly low number for this community," Johnson said. "This is going to have a significant impact on our local not-for-profits to provide services this year."

Johnson said that this year, the drive brought in 22 percent less than 2011. He said the drive has decreased by 30 percent over the last three years.

"That's really, really brutal," he said.

Johnson said that the last time a drive brought in less than $350,000 was 1992. That year the drive raised $345,465.

Johnson said that at this point, he does not know if the allocation committee will choose to support fewer organizations at a higher level, or "spread the hurt over all the organizations."

"That discussion begins next week," he said.

Johnson said that there are 40 people currently reviewing the applications from area not-for-profits.

"At this point I don't know," he said. "That's the biggest challenge I have been thinking about all campaign."

MUFFY is still accepting individual contributions. Johnson said that they can count the individual contributions on the 2012 drive as long as the check was written by Dec. 31, 2012.

"A lot of people wrote out the checks, and just have not sent them in yet," Johnson said.

The numbers are down, but time is not up yet.

"We still have five days," Johnson said Friday. "If a company did not do a campaign you can still do something. We have five days left to raise as much as we can."

This year's drive saw about 60 companies and organizations participate.

"Normally we are in the mid-80s," he said of company participation. "I'm hoping that some companies will surprise us with a campaign."





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