It’s rare that a specific topic is the subject of two successive columns – let alone three. However, this space last Tuesday was devoted to how Hoosier Heartland State Bank gives back. And then the management column in our Sunday Edition talked about the business aspects of what HHSB is doing.
So today marks the third consecutive column on HHSB.
Why? Because this fits the very definition of news. I am not aware – and typically if a newspaper reports something incorrectly a lot of people are quick to let us know – of any other local company in Montgomery County that gives back like HHSB does – publically stating that 10 percent of their profits will go back into the community.
To refresh, here are the dollars donated by HHSB by year:
2017: $149,986
2016: $129,046
2015: $119,030
2014: $110,527
2013: $79,506
2012: $26,088
2011: $12,536
2010: $9,368
This all came about after Linden State Bank and Farmers State Bank in New Ross merged in 2009 to form HHSB. CEO Trey Etcheson, President Brad Monts, company personnel and the board worked with New York Times best-selling author and bank consultant Roxanne Emmerich of the Emmerich Group out of Bloomington, Minn. to decide on a future path for the new company. This particular community-oriented path grew from there.
Etcheson explains those strategic decisions have served HHSB well, not to mention the community. “I’m really proud of the community because we became No. 1 in deposit market share,” he explained. “It’s totally because of our community mission.”
Both men say that the way HHSB does business has everything to do with their growth.
“The community is stepping up to meet the challenges and we’re just part of that,” Etcheson said.
But doesn’t all the “warm and fuzzy” stuff get in the way of doing business?
“It’s one of the most productive things we do,” Etcheson said.
Monts agreed.
“The pride our team feels for working here (is real),” he said. “That’s why you see our mission statement on the back of the van – we want people to see what we’re all about.”
Whether it’s giving employees $200 on their birthday that they donate to a non-profit or supporting community events like the Vietnam Wall memorial or even giving away – absolutely free – flag cases to the family of veterans who have passed away whether they are an HHSB customer or not, this locally owned (actually, employee owned) company has found a way to do well on both the profit side of the business and the stewardship responsibilities that too many companies ignore.
Where will it all lead? Monts has an idea.
“Our ultimate goal is we would like to be able to match MUFFY.”
At this rate, they very likely will.
Two cents, which is about how much Timmons said his columns are worth, appears periodically on Tuesdays in The Paper. Timmons is the publisher of The Paper and can be contacted at