SafeAuto launches sober driving campaign to give drivers safe ways to celebrate this holiday season
While many Americans celebrated the holidays at home last year, more families are expected to travel and gather once again, which could lead to an uptick in drunk driving.
A new national survey of over 1,900 US adults ages 21+, conducted by The Harris Poll on behalf of SafeAuto, reveals 40 percent of Americans ages 21-34 say they are more likely to drive after consuming alcohol over the holidays than other times of the year. The survey also found more than 6 in 10 Americans ages 21+ (62%) worry they’ve been a passenger in a vehicle when they’ve known the driver has had too much to drink, while 49% of those 21-34 say they themselves have regretted driving after having too much to drink.
To encourage drivers to celebrate safely, SafeAuto is launching the We Got You: Drive Sober Get Rewarded campaign to help drivers make a plan when alcohol is involved, giving away Uber rides and hotel stays to help them do so.
“Drunk driving is always more prevalent during the holidays, with Thanksgiving and the week between Christmas and New Year’s Eve often among the deadliest for drivers,” said Amber Yeray, Marketing Leader, SafeAuto. “We want everyone to play it safe this holiday season, and that starts by having a plan to avoid drunk driving such as using rideshare, having a designated driver, or making arrangements to stay somewhere for the night.”
Whether behind the wheel or as a passenger, SafeAuto wants to make sure consumers don’t end up in a dangerous situation when alcohol is involved over the holidays. Only about 3 in 5 Americans ages 21+ (62%) say they always make a plan to get home safely after drinking alcohol. To help drivers make a plan to celebrate safely, SafeAuto is giving away over $35,000 in Uber rides and hotel stays through the We Got You: Drive Sober Get Rewarded campaign. For a chance to win all consumers must do is:
● Follow SafeAuto on Instagram.
● Like the posts about staying sober while driving, which will be posted on Wednesdays from Nov. 17 to Dec. 15.
● Comment on the post “Play it Safe.”
● Share the post to your story.
● Additional rules apply*
Each week, 200 people will be randomly selected to win a $25 Uber voucher and 5 people will be randomly selected to win a $500 gift card for a hotel stay.
*Must be 18 years old or older to enter. Entries will be deemed made by the authorized Instagram account holder used to submit at time of entry. The “authorized account holder” is deemed to be the natural person who is assigned to a particular Instagram account. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry. Limit one (1) entry per person and per e-mail address. The Prize can be redeemed only on Uber accounts and cannot be redeemed against Uber Eats accounts. The Prize is non-transferable and non-refundable. Winning entries will be notified within ten (10) days after entry through a link to the Uber Gift Card in their Instagram Direct Messages and Visa gift cards will be sent electronically to winning entries within ten (10) days. Gift Card terms and conditions apply. There will only be 1,000 Uber gift cards and 25 Visa gift cards distributed throughout the promotion, if 1,000 Uber Gift Cards and 25 Visa gift cards are distributed any entries after will not be eligible to win. Entrants are not eligible to win more than once. Void in New York, Florida, Puerto Rico and where prohibited. Employees, directors and officers, and their immediate families, of SafeAuto (“Sponsor”) its affiliates, subsidiaries, and divisions advertising and promotion agencies and prize partners are not eligible to enter. The promotion is subject to all applicable federal, state, and local laws. US law governs this promotion. Notwithstanding anything to the contrary, the promotion is void where prohibited. There is no purchase requirement to enter the promotion. Purchases do not improve the chances of winning.
This survey was conducted online within the United States by The Harris Poll on behalf of SafeAuto between October 19-21, 2021 among 2,006 US adults ages 18+, among whom 1,936 are ages 21+. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Complete survey methodology, including weighting variables and subgroup sample sizes, is available upon request.
Safe Auto Insurance Group Inc., an Allstate Company, has been a leading provider of affordable state minimum coverage since its founding in 1993. From humble beginnings in a small, one-room office downtown to a full office building near Easton Town Center, SafeAuto has always been proud to call Columbus, Ohio home. With an unwavering entrepreneurial spirit and the idea that everybody has the right to have insurance, we’re now providing options in 28 states for drivers who are looking to save hard-earned dollars. SafeAuto offers flexible payment plans, immediate coverage, and 24/7 customer service through the phone and web. Whether you’re looking for auto, commercial, home, life, motorcycle or renters insurance, our dedicated team rides with you around the clock to ensure we are providing you the coverage that fits your needs. Our agents are available to assist you 24/7 at 1-800-SAFEAUTO (1-800-723-3288). Play it safe with SafeAuto! For more information, visit www.safeauto.com.