Anonymous donor challenges others to give to Salvation Army Red Kettles with $50,000 match

For the second year in a row, The Salvation Army of Central Indiana is excited to announce that an anonymous donor has stepped up to offer a matching gift that could double every dollar dropped into a Red Kettle for seven days starting on Black Friday. From November 26 to December 2 this “Angel Donor” will match dollar for dollar cash donations up to $50,000.

“With all of the challenges facing Hoosiers this year, it lifts my heart to see individuals like our angel donor take that extra step to help their neighbors in need,” said Major Marc Johnson, Divisional Commander for The Salvation Army Indiana Division. “I hope that this incredible act of generosity will inspire people to stop by a kettle and give a little more than they might otherwise, especially knowing that their donation will go twice as far. We all see the suffering that is happening in our community, and every dollar that goes into a red kettle is put to work to alleviate that suffering and bring joy back to people’s lives.”

The annual Red Kettle Campaign has a goal of raising $3.3 million through the iconic red kettles located throughout Central Indiana. Several Red Kettle partners have agreed to host bell ringers earlier this year, which means that holiday shoppers will have plenty of opportunities to donate. November 20 was the first day bell ringing at Walmart and Sam’s Club stores and local Kroger stores will begin hosting Red Kettles starting on Black Friday. For shoppers staying home this Christmas, Walmart is also helping out by offering online shoppers on the opportunity to round up their orders to the nearest dollar and donate the extra amount to The Salvation Army.

Shoppers looking for a Red Kettle during the $50,000 match period will also be able to find bell ringers at Big Lots, JCPenney, Rural King, Cabela’s, Macy’s, Walgreens, Emagine Theaters, Needler’s Fresh Market, Hobby Lobby, and Simon Malls. Anyone interested in volunteering to ring a bell this holiday season is invited to visit and find a location, date, and time that works for their schedule.


The Salvation Army recognizes that not everyone visits storefronts for their holiday shopping, but that doesn’t mean that local residents can’t participate in the annual tradition of Red Kettles and bell ringing. The 2021Virtual Red Kettle Campaign has a goal of raising $50,000 online through a peer-to-peer fundraising platform, which allows supporters to create their own Virtual Red Kettle with a personal fundraising goal. The public to take an active role in supporting the organization from the comfort of their own home or business.

New this year, a second Angel Donor has offered a $5,000 match for the Virtual Red Kettle during the same dates as the $50,000 in-person Red Kettle match. This means that anyone who donates to the Central Indiana Virtual Red Kettle Campaign between November 26 and December 2 will have their donations automatically matched until the $5,000 limit is reached. This is an exciting development and gives those who cannot get out to visit a Red Kettle a chance to still double their donation during this special week. Become a virtual bell ringer, donate, or follow the campaign at

Every donation given to The Salvation Army through the annual Red Kettle Campaign provides help and hope to those in need, and all gifts stay right here in Central Indiana. Visit to learn more about how you can help The Salvation Army ensure that Hope Marches On in 2022.About The Salvation Army

The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operations around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit Follow us on Facebook, Instagram, or Twitter and #HopeMarchesOn.